{"id":4268,"date":"2017-03-02T15:58:49","date_gmt":"2017-03-02T14:58:49","guid":{"rendered":"https:\/\/corvendor.com?post_type=portfolio&#038;p=4268"},"modified":"2020-06-25T13:00:27","modified_gmt":"2020-06-25T11:00:27","slug":"persona","status":"publish","type":"portfolio","link":"https:\/\/corvendor.com\/de\/kampagne\/persona\/","title":{"rendered":"Persona"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-acol4c-5b14767cfc5a7f5a673a62d6e9839b4d\">\n.avia-section.av-acol4c-5b14767cfc5a7f5a673a62d6e9839b4d{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/corvendor.com\/wp-content\/uploads\/kundenavatar-persona.jpg);\nbackground-position:top center;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-acol4c-5b14767cfc5a7f5a673a62d6e9839b4d main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll  av-minimum-height av-minimum-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' style='height:550px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4268'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-9p96gs-d5b867e60de8107758bb2127eb51a83b main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4268'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-7wl2qk-8b2e250c92bc2f694ea23d8cf5b2e3c6\">\n#top .flex_column.av-7wl2qk-8b2e250c92bc2f694ea23d8cf5b2e3c6{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-7wl2qk-8b2e250c92bc2f694ea23d8cf5b2e3c6 av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:26px; '  itemprop=\"text\" ><p style=\"text-align: center;\">Klassifizierung nach Rolle, Customer Journey und Engagement History<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4268'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-3kp5f0-3917f66bff6bcb855164b09653f9bfc6\">\n#top .flex_column.av-3kp5f0-3917f66bff6bcb855164b09653f9bfc6{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-3kp5f0-3917f66bff6bcb855164b09653f9bfc6 av_one_full  avia-builder-el-4  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Diese Aufgabe besteht aus zwei Teilen:<\/strong><\/p>\n<ul>\n<li>Definition der zu adressierenden Personas<\/li>\n<li>Recherche und Auflistung der Kontakte in Ihren Zielkonten<\/li>\n<\/ul>\n<p>Das Zielpublikum, auf das Sie in Ihren Marketingkampagnen zielen, weist gemeinsame spezielle Merkmale und pers\u00f6nliche Eigenschaften auf. Z.B. Verantwortlichkeiten, Entscheidungskriterien oder wahrgenommene Barrieren. Indem Sie all diese Erkenntnisse zusammenfassen, entwickeln Sie Ihre K\u00e4uferpers\u00f6nlichkeiten.<\/p>\n<p>Die Forschung wird mit Tools wie <a href=\"https:\/\/www.rainkingonline.com\/\">Rainking<\/a>, <a href=\"https:\/\/www.linkedin.com\">LinkedIn<\/a>\u00a0durchgef\u00fchrt. Erstellen Sie eine Karte mit Einkaufszentren, die mit den in Ihrem CRM verwendeten Feldern kompatibel ist.<\/p>\n<h5><strong>Situation<br \/>\n<\/strong><\/h5>\n<p>Die Entscheidungsfindung in Einkaufszentren wird h\u00e4ufig von 5 oder mehr Mitgliedern geteilt. Die endg\u00fcltige Entscheidung wird durch die individuelle Kundenerfahrung jedes Mitglieds w\u00e4hrend seiner Customer Journey beeinflusst.<\/p>\n<h5>Aktivit\u00e4ten<\/h5>\n<p>Ihre Marketingstrategie konzentriert sich auf die richtigen Personas in Ihren Zielkonten und bindet sie durch qualitativ hochwertige, relevante und angepasste Inhalte ein.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Classification by role, customer journey and engagement history<\/p>\n","protected":false},"featured_media":8315,"comment_status":"closed","ping_status":"closed","template":"","tags":[68,69,71,70,72,39,67],"portfolio_entries":[33],"class_list":["post-4268","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-account","tag-buying-center","tag-campaign","tag-customer-journey","tag-engagement","tag-persona","tag-target","portfolio_entries-leistungen"],"_links":{"self":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio\/4268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/comments?post=4268"}],"version-history":[{"count":3,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio\/4268\/revisions"}],"predecessor-version":[{"id":8330,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio\/4268\/revisions\/8330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/media\/8315"}],"wp:attachment":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/media?parent=4268"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/tags?post=4268"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=4268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}