{"id":4276,"date":"2017-03-06T16:06:11","date_gmt":"2017-03-06T15:06:11","guid":{"rendered":"https:\/\/corvendor.com?post_type=portfolio&#038;p=4276"},"modified":"2020-06-25T13:01:11","modified_gmt":"2020-06-25T11:01:11","slug":"bewertungen","status":"publish","type":"portfolio","link":"https:\/\/corvendor.com\/de\/kampagne\/bewertungen\/","title":{"rendered":"Bewertungen"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-aiw4ys-8433e23e14724b59b5d870afad29760b\">\n.avia-section.av-aiw4ys-8433e23e14724b59b5d870afad29760b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/corvendor.com\/wp-content\/uploads\/client-scoring.jpg);\nbackground-position:top center;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-aiw4ys-8433e23e14724b59b5d870afad29760b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll  av-minimum-height av-minimum-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' style='height:550px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4276'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-9bxa8k-bda050f2ef83a0562db7e0fc6776c120 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4276'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-82b9l0-2c1c1f4b33362363e46671be76200d6c\">\n#top .flex_column.av-82b9l0-2c1c1f4b33362363e46671be76200d6c{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-82b9l0-2c1c1f4b33362363e46671be76200d6c av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:26px; '  itemprop=\"text\" ><p style=\"text-align: center;\">Weiterentwicklung der Leads aufgrund der Bewertung von Persona, Unternehmen und Ergebnissen der Marketingkampagnen<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4276'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-4fh9ec-d4a7b4a3621d6589aa13ef6588ce2c91\">\n#top .flex_column.av-4fh9ec-d4a7b4a3621d6589aa13ef6588ce2c91{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-4fh9ec-d4a7b4a3621d6589aa13ef6588ce2c91 av_one_full  avia-builder-el-4  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Der Scoring-Mechanismus steuert die Mechanik der Kampagne: Was wird als n\u00e4chstes passieren (mit dem Kontakt des Unternehmens). Beispiel: Einige Personen, die eine E-Mail ge\u00f6ffnet und auf einen bestimmten Inhalt geklickt haben, werden f\u00fcr eine bestimmte Produktgruppe in einen anregenden Stream aufgenommen. Oder: Wenn das Scoring einen vordefinierten Schwellenwert \u00fcberschreitet, wird der Kontakt in einen Marketing-Ready-Lead konvertiert und f\u00fcr einen Folgeanruf an das Telemarketing weitergeleitet.<\/p>\n<p>Die Bewertung wird eine Reihe von Parametern gebildet:<\/p>\n<ul>\n<li>Bindungsverlauf, z. Downloads, Mail-Er\u00f6ffnungen, TM-Anrufe, Seitenbesuche<\/li>\n<li>Inhaltsstufe<\/li>\n<li>Status auf der Customer Journey<\/li>\n<li>Gr\u00f6\u00dfe \/ Potenzial der Firma \/ Abteilung f\u00fcr Ihre L\u00f6sungen<\/li>\n<li>Neigung zu Ihrer L\u00f6sung<\/li>\n<li>Einfluss des Kontakts innerhalb des Einkaufszentrums<\/li>\n<li>BANT-Qualifikation<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Future nurturing based and persona, account and campaign results<\/p>\n","protected":false},"featured_media":8311,"comment_status":"closed","ping_status":"closed","template":"","tags":[55],"portfolio_entries":[33],"class_list":["post-4276","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-scoring","portfolio_entries-leistungen"],"_links":{"self":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio\/4276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/comments?post=4276"}],"version-history":[{"count":3,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio\/4276\/revisions"}],"predecessor-version":[{"id":8331,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio\/4276\/revisions\/8331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/media\/8311"}],"wp:attachment":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/media?parent=4276"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/tags?post=4276"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=4276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}