{"id":6974,"date":"2018-07-09T15:07:28","date_gmt":"2018-07-09T13:07:28","guid":{"rendered":"https:\/\/corvendor.com\/?p=6974"},"modified":"2018-07-13T13:32:18","modified_gmt":"2018-07-13T11:32:18","slug":"digitale-transformation","status":"publish","type":"post","link":"https:\/\/corvendor.com\/de\/digitale-transformation\/","title":{"rendered":"Digitale Transformation &#8211; Gro\u00dfe Herausforderung und Chance"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-jjea8l07-a7a03e9476a4745dba91e4c6e280ab74\">\n#top .flex_column.av-jjea8l07-a7a03e9476a4745dba91e4c6e280ab74{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div class='flex_column av-jjea8l07-a7a03e9476a4745dba91e4c6e280ab74 av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">Digitale Transformation &#8211; Gro\u00dfe Herausforderung und Chance<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad\">\n#top .flex_column.av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad av_one_half  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Vor Kurzem fand in Frankfurt der 9. Dialogum Customer Experience Management Summit statt. Thema des diesj\u00e4hrigen Gipfels war, wie der Fortschritt der digitalen Transformation sowohl das Kundenmanagement als auch das Kundenerlebnis eines Unternehmens pr\u00e4gt.<\/p>\n<p>Das<a href=\"https:\/\/corvendor.com\/de\/ueber-uns-2\/\"> Corvendor-Team<\/a> (Reiner R\u00fcbel, Marketingexperte, <a href=\"http:\/\/people.kmi.open.ac.uk\/stefan\/\">Dr. Stefan R\u00fcger, Professor f\u00fcr Multimedia und Informationssysteme<\/a> und Achim Vetter, Experte f\u00fcr Vertrieb und Buying Centers) hatte die Gelegenheit, mit 40 Managern gro\u00dfer deutscher und internationaler Unternehmen in einem Workshop L\u00f6sungen und Strategien f\u00fcr eine effektive digitale Transformation zu diskutieren.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" id=\"style-css-av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e\">\n#top .flex_column.av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" id=\"style-css-av-jje9ys0d-4613bba2200fd9c2b64db8d1cc411054\">\n.avia-image-container.av-jje9ys0d-4613bba2200fd9c2b64db8d1cc411054 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jje9ys0d-4613bba2200fd9c2b64db8d1cc411054 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7074 avia-img-lazy-loading-not-7074 avia_image' src=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_249_Joppen-300x295.jpg\" alt='' title='Prof. Dr. Stefan R\u00fcger Corvendor'  height=\"295\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_249_Joppen.jpg 300w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_249_Joppen-80x80.jpg 80w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_249_Joppen-36x36.jpg 36w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad\">\n#top .flex_column.av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad av_one_full  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Begriffe wie <a href=\"https:\/\/www.iotforall.com\/iot-big-data-digital-transformation-examples\/\">Big Data, Internet of Things (IoT)<\/a>, Machine Learning, Cloud Computing, Blockchain sind Begriffe, mit denen die meisten von uns vertraut sind und die die sogenannte &#8222;Digitalisierung&#8220; charakterisieren.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad\">\n#top .flex_column.av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad av_one_half  avia-builder-el-8  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" id=\"style-css-av-jjea17w4-7b42798560d08bc5cb6664b3806db64c\">\n.avia-image-container.av-jjea17w4-7b42798560d08bc5cb6664b3806db64c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjea17w4-7b42798560d08bc5cb6664b3806db64c av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7078 avia-img-lazy-loading-not-7078 avia_image' src=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-300x200.jpg\" alt='' title='Achim Vetter Corvendor GmbH'  height=\"200\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-300x200.jpg 300w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-768x511.jpg 768w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-1030x685.jpg 1030w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-1500x998.jpg 1500w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-705x469.jpg 705w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-450x299.jpg 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e\">\n#top .flex_column.av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>\u201eBig Data und AI, die durch digitales Marketing gewonnen werden, sind ein guter Anfang. Damit sich Organisationen erfolgreich in ein digitales Unternehmen verwandeln k\u00f6nnen, ist es notwendig, kulturelle Ver\u00e4nderungen einzuf\u00fchren und neue Prozesse zu implementieren.\u201c Nach Gespr\u00e4chen mit vielen Unternehmen auf dem Dialogum Customer Experience Management Summit und der Bewertung der Kundenbed\u00fcrfnisse, nimmt das Corvendor-Team diese Aussage als Schl\u00fcsselerkenntnis mit.<\/p>\n<p>Veraltete CMS-Systeme oder das Fehlen einer Online-Pr\u00e4senz sowie das Fehlen von E-Commerce-Plattformen k\u00f6nnen ein <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/in\/Documents\/risk\/in-ra-managing-risk-in-digital-transformation-1-noexp.pdf\">gro\u00dfes Risiko<\/a> f\u00fcr jedes Unternehmen darstellen.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad\">\n#top .flex_column.av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad av_one_full  avia-builder-el-12  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Die richtige digitale Transformation kann jedoch einzigartige Marktchancen schaffen und Unternehmen profitabler und effizienter machen. Beispiele aus der Praxis f\u00fcr erfolgreiche digitale Transformationen sowie die Nutzung neuer Technologien, um den Konsumenten zu erreichen, finden sich in vielen verschiedenen Branchen.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad\">\n#top .flex_column.av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-1df1b63c6c045939f2dc1aefbdd8e7ad av_one_half  avia-builder-el-14  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Mit der rasanten Entwicklung und <a href=\"https:\/\/enterprisersproject.com\/what-is-digital-transformation\">Implementierung digitaler Technologien<\/a> in allen Bereichen der menschlichen Gesellschaft sind Manager heutzutage gefordert, die meisten Bereiche ihrer Gesch\u00e4ftsprozesse grundlegend zu ver\u00e4ndern, um ihre Waren oder Dienstleistungen erfolgreich an den Verbraucher zu liefern.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e\">\n#top .flex_column.av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-862f0c8b97abc46405e90743a1c7ee0e av_one_half  avia-builder-el-16  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" id=\"style-css-av-jjea77gl-d8bd772ec3dc7b8f186ab09e834abf7a\">\n.avia-image-container.av-jjea77gl-d8bd772ec3dc7b8f186ab09e834abf7a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjea77gl-d8bd772ec3dc7b8f186ab09e834abf7a av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7079 avia-img-lazy-loading-not-7079 avia_image' src=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-300x200.jpg\" alt='' title='Reiner R\u00fcbel Corvendor GmbH'  height=\"200\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-300x200.jpg 300w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-768x511.jpg 768w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-1030x685.jpg 1030w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-1500x998.jpg 1500w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-705x469.jpg 705w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-450x299.jpg 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad\">\n#top .flex_column.av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-1df1b63c6c045939f2dc1aefbdd8e7ad av_one_full  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Bildnachweis: Mit freundlicher Genehmigung von <a href=\"https:\/\/www.dialogum.de\/\">Dialogum GmbH<\/a>,\u00a0<a href=\"https:\/\/myalbum.com\/album\/fnfm3SNYfBM5\">https:\/\/myalbum.com\/album\/fnfm3SNYfBM5<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6974","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert"],"_links":{"self":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/posts\/6974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/comments?post=6974"}],"version-history":[{"count":3,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/posts\/6974\/revisions"}],"predecessor-version":[{"id":7047,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/posts\/6974\/revisions\/7047"}],"wp:attachment":[{"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/media?parent=6974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/categories?post=6974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvendor.com\/de\/wp-json\/wp\/v2\/tags?post=6974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}