Corvendor 1-Day Digital Transformation Workshop

Deliver real-time analyses to your management teams with our focussed 1-day digital transformation workshop.

Stay on top of your digital marketing campaigns – in real-time.

Check your skills in the field of the fast-moving, data-driven technology and optimize your marketing
campaigns. Close the gap between where you are today – and where you want to be. Sign up for the Corvendor
1-day digital transformation workshop with our team of consultants and workshop facilitators;
Achim Vetter (photo), Reiner Rübel, and Prof. Dr. Stefan Rüger.

1-Day Digital Transformation Workshop Guided By Experts:

The Corvendor Marketing and Big Data Experts guide you in developing your Lead Eco System at our 1-day workshop.

Key milestones:

Learn to draw data from multiple sources to one central location.

Reverse engineering of desired outcome and basket analysis to steer your campaigns.

Build a concentric data model from your existing and the acquired data

Identify problems or opportunities and make decisions.

Define feasible KPIs which measure your success.

Multi-campaign analytics: ROI/KPI analysis of the entire eco system (universe) rather than a single campaign.

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“Corvendor developed the foundation for account-based Enterprise marketing,
new pipeline and improved our KPIs”

-Dell EMC

Digital Transformation Consulting

Visualization and Analysis

Due to the big data phenomenon, businesses have more data about themselves, their customers and their markets. To make sense of these datasets requires the right software, but also a good sense of what to measure and how to measure it. Applications that can quickly visualize data to find outliers, trends or patterns, help business managers identify problems or opportunities and make decisions. The last five years has given rise to digital apps and online systems which can connect to older software systems and provide a layer of visualization, analysis and querying. ERPs and CRMs which were installed in the 1990s gave businesses the ability to collect and store data. Today’s digital apps, when connected and designed appropriately, provide quick insights to sales managers. Consulting firms are being hired to clean and combine datasets into dashboards and infographics that can provide real-time analyses to management teams.

Marketing Evolution

Gone are the days when marketing was confined to producing a sales brochure. Today’s CMO and marketing function are involved in targeting customers, market segmentation, advertising, social media messaging, content and editorial production as well as integrated customer experience planning which may include physical layout or virtual reality campaigns. The vast number of channels and content formats requires various expertise and a holistic vision. Businesses may not have all of the necessary experience and technology in-house. Digital consultancies can bring the right mix of design, technology and branding expertise to build a holistic plan which can be executed as the campaigns unfold.

The digital consulting era is still in its infancy. Consultancies are likely to launch even more goal-oriented services as clients demand faster and more tangible results for their money. As execution speed becomes a defining factor in beating the competition, clients will pay less for slide decks and frameworks and more for actual products and solutions.

“Software development and roll-out of application which instantly returns premiums for
2 million postcodes in the UK and Ireland for six different perils like flood and theft.”