{"id":5110,"date":"2017-03-13T15:58:49","date_gmt":"2017-03-13T15:58:49","guid":{"rendered":"https:\/\/corvendor.com\/portfolio-item\/persona\/"},"modified":"2020-06-25T12:58:37","modified_gmt":"2020-06-25T10:58:37","slug":"persona-classification-by-role","status":"publish","type":"portfolio","link":"https:\/\/corvendor.com\/en\/campaign\/persona-classification-by-role\/","title":{"rendered":"Persona"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-kbc7h7k7-c3783cbb537aba1fe102d8eea32c4e0f\">\n.avia-section.av-kbc7h7k7-c3783cbb537aba1fe102d8eea32c4e0f{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/corvendor.com\/wp-content\/uploads\/kundenavatar-persona.jpg);\nbackground-position:top center;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbc7h7k7-c3783cbb537aba1fe102d8eea32c4e0f main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll  av-minimum-height av-minimum-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' style='height:550px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5110'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-888def5aebb50b4577eff5c0d475d90a main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5110'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n#top .flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:26px; '  itemprop=\"text\" ><h2 style=\"text-align: center;\">Persona Classification by role, customer journey and engagement history<\/h2>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5110'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n#top .flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-4  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Persona classification by role includes two parts:<\/strong><\/p>\n<ul>\n<li>Definition of the persona classification by role to be addressed<\/li>\n<li>Research and listing of the contacts within your target accounts<\/li>\n<\/ul>\n<p>The audience (persona) you are going to target in your marketing campaigns have common special characteristics and personal properties.\u00a0 E.g. responsibilities, decision criteria or perceived barriers.\u00a0 By grouping all those insights together, you will develop you buyer personas.<\/p>\n<p>Research will be performed with tools such as <a href=\"https:\/\/www.rainkingonline.com\/\">Rainking<\/a>, <a href=\"https:\/\/www.linkedin.com\">LinkedIn<\/a>. Create a map of Buying Centers which will be compatible with the fields used in your CRM.<\/p>\n<h5><strong>Situation<br \/>\n<\/strong><\/h5>\n<p>The decision making within buying centers is often shared by between 5 or more members. The final decision is influenced by each member\u2019s individual customer experience during their customer journey.<\/p>\n<h5>Activities<\/h5>\n<p>Your marketing strategy will be focusing on the right set of personas within your target accounts and engage them through quality, relevant and adapted content.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Classification by role, customer journey and engagement history<\/p>\n","protected":false},"featured_media":8314,"comment_status":"closed","ping_status":"closed","template":"","tags":[495,496,492,497,493,40,494],"portfolio_entries":[38],"class_list":["post-5110","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-account-2","tag-buying-center-2","tag-campaign-2","tag-customer-journey-2","tag-engagement-2","tag-persona-en","tag-target-2","portfolio_entries-leistungen-en"],"_links":{"self":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/comments?post=5110"}],"version-history":[{"count":2,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5110\/revisions"}],"predecessor-version":[{"id":8328,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5110\/revisions\/8328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media\/8314"}],"wp:attachment":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media?parent=5110"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/tags?post=5110"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio_entries?post=5110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}