{"id":5116,"date":"2017-03-13T16:01:07","date_gmt":"2017-03-13T16:01:07","guid":{"rendered":"https:\/\/corvendor.com\/portfolio-item\/data\/"},"modified":"2019-05-17T07:32:14","modified_gmt":"2019-05-17T05:32:14","slug":"data-management","status":"publish","type":"portfolio","link":"https:\/\/corvendor.com\/en\/campaign\/data-management\/","title":{"rendered":"Data"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-av_section-681786c4cbe519c6b6b76f2486fbcb98\">\n.avia-section.av-av_section-681786c4cbe519c6b6b76f2486fbcb98{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/corvendor.com\/wp-content\/uploads\/Data.jpg);\nbackground-position:top center;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-681786c4cbe519c6b6b76f2486fbcb98 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll  av-minimum-height av-minimum-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' style='height:550px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5116'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-888def5aebb50b4577eff5c0d475d90a main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5116'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n#top .flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:26px; '  itemprop=\"text\" ><h2 style=\"text-align: center;\">Data Management &#8211; Campaign specific usage of multi-source<br \/>\ncorporate and external data<\/h2>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5116'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n#top .flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-4  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Your core data sets of target accounts and contacts alone require a data management platform (DMP).\u00a0 The increasingly digitized economy today demands more: Data management will be the backbone for steering your marketing campaigns.<\/p>\n<p>Sources are eclectic:<\/p>\n<ul>\n<li>Existing contacts from your customer relationship management system [cm_tooltip_parse]CRM[\/cm_tooltip_parse]<\/li>\n<li>Researched data<\/li>\n<li>Enterprise Resource Planning (ERP) systems containing shipment and other financial transactions<\/li>\n<li>Lists for mailings and other nurturing activities<\/li>\n<li>Members of previous marketing campaigns such as door openers or telemarketing activities<\/li>\n<li>Agency data supplied including participants of events or webinars<\/li>\n<li>Important: feedback and results gained from campaigns<\/li>\n<\/ul>\n<p>There are different levels of data management:<\/p>\n<ol>\n<li>Entire Universe: creation of a complete eco-system including dynamic data of all contacts, engagement and purchase histories, buying potential and intent data, plus more. For enterprises this demands platforms like <a href=\"https:\/\/www.oracle.com\/marketingcloud\/index.html\">Oracle Cloud<\/a> or <a href=\"https:\/\/www.tableau.com\/\">Tableau<\/a>.\u00a0 Typical development cycles start at 1.5 years.\u00a0 It might take even longer before Marketing will be able to retrieve data for campaigns.<\/li>\n<li>Campaign-data specific: Relevant data for campaign members. The database will become more complex over time as result data (leads, intent data, KPIs, more enrichments) feed into it. Yet, the starting point are sufficient data to start the marketing campaign.\u00a0 Timing: should always be the current or next quarter.<\/li>\n<li>Support for Ad-hoc activities: this could include activities such as purchasing a certain number of leads in a specified quality from a third party, providing very few pieces of content and exclude customer selections<\/li>\n<\/ol>\n<p>Databases can materialize as EXCEL, static SQL, cloud-based SQL or application-specific based on CRMs such as <a href=\"https:\/\/www.salesforce.com\">salesforce.com<\/a>.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign specific usage of multi-source corporate and external data<\/p>\n","protected":false},"featured_media":5018,"comment_status":"closed","ping_status":"closed","template":"","tags":[492,487,488,486],"portfolio_entries":[38],"class_list":["post-5116","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-campaign-2","tag-crm-2","tag-data-management-2","tag-database-2","portfolio_entries-leistungen-en"],"_links":{"self":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/comments?post=5116"}],"version-history":[{"count":2,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5116\/revisions"}],"predecessor-version":[{"id":7763,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5116\/revisions\/7763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media\/5018"}],"wp:attachment":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media?parent=5116"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/tags?post=5116"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio_entries?post=5116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}