{"id":5127,"date":"2017-03-13T16:06:11","date_gmt":"2017-03-13T16:06:11","guid":{"rendered":"https:\/\/corvendor.com\/portfolio-item\/scoring\/"},"modified":"2020-06-25T12:59:34","modified_gmt":"2020-06-25T10:59:34","slug":"scoring","status":"publish","type":"portfolio","link":"https:\/\/corvendor.com\/en\/campaign\/scoring\/","title":{"rendered":"Scoring"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-kbuoci6q-990677553ef26f458f73cddaf936f092\">\n.avia-section.av-kbuoci6q-990677553ef26f458f73cddaf936f092{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/corvendor.com\/wp-content\/uploads\/client-scoring.jpg);\nbackground-position:top center;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kbuoci6q-990677553ef26f458f73cddaf936f092 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll  av-minimum-height av-minimum-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' style='height:550px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5127'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-888def5aebb50b4577eff5c0d475d90a main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5127'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n#top .flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:26px; '  itemprop=\"text\" ><p style=\"text-align: center;\">Future-driven nurturing based on persona, accounts and campaign results<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5127'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n#top .flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-4  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The scoring mechanism steers the mechanics of the campaign: what is going to happen next (with the contact of the company).\u00a0 Example: Some who opened a mail and clicked on some content will be put on a nurturing stream for a certain product group. Or: if scoring exceeds a pre-defined threshold the contact converts to a marketing ready lead and will be forwarded to telemarketing for a follow-up call.<\/p>\n<p>The scoring will be formed a set of parameters:<\/p>\n<ul>\n<li>Engagement history, e.g. downloads, mail openings, TM calls, page visits<\/li>\n<li>Content level<\/li>\n<li>Status on the Customer Journey<\/li>\n<li>Size \/ potential of the company \/ department for your solutions<\/li>\n<li>Propensity for your solution<\/li>\n<li>Influence of the contact within the buying center<\/li>\n<li>BANT qualification<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Future nurturing based and persona, account and campaign results<\/p>\n","protected":false},"featured_media":8310,"comment_status":"closed","ping_status":"closed","template":"","tags":[56],"portfolio_entries":[38],"class_list":["post-5127","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-scoring-en","portfolio_entries-leistungen-en"],"_links":{"self":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/comments?post=5127"}],"version-history":[{"count":2,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5127\/revisions"}],"predecessor-version":[{"id":8329,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5127\/revisions\/8329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media\/8310"}],"wp:attachment":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media?parent=5127"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/tags?post=5127"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio_entries?post=5127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}