{"id":5855,"date":"2017-01-27T23:45:02","date_gmt":"2017-01-27T22:45:02","guid":{"rendered":"https:\/\/corvendor.com\/campaign\/account-2\/"},"modified":"2019-05-08T14:42:26","modified_gmt":"2019-05-08T12:42:26","slug":"customer-segmentation","status":"publish","type":"portfolio","link":"https:\/\/corvendor.com\/en\/campaign\/customer-segmentation\/","title":{"rendered":"Segmentation"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-1mvkztr-9d09cf7a426fcd798e664e4170b777e4\">\n.avia-section.av-1mvkztr-9d09cf7a426fcd798e664e4170b777e4{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/corvendor.com\/wp-content\/uploads\/Segmentation.jpg);\nbackground-position:top center;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1mvkztr-9d09cf7a426fcd798e664e4170b777e4 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll  av-minimum-height av-minimum-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' style='height:550px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5855'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-1lc2bnz-ff8f75eaf53808f6b48a0f2fda1cc654 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5855'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-1ivoiwv-967ffafaa22cfac11545f30d8c717fae\">\n#top .flex_column.av-1ivoiwv-967ffafaa22cfac11545f30d8c717fae{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-1ivoiwv-967ffafaa22cfac11545f30d8c717fae av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:26px; '  itemprop=\"text\" ><h2 style=\"text-align: center;\">Customer Segmentation by vertical markets, company size and buying power<\/h2>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" id=\"style-css-av-1gqiqwv-4a1b26bcc5ac3823c90b7ae3a959c7cf\">\n.avia-section.av-1gqiqwv-4a1b26bcc5ac3823c90b7ae3a959c7cf{\nbackground-color:#f2f2f2;\n}\n.avia-section.av-1gqiqwv-4a1b26bcc5ac3823c90b7ae3a959c7cf .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1gqiqwv-4a1b26bcc5ac3823c90b7ae3a959c7cf main_color avia-section-large avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_layout_row  avia-bg-style-scroll  av-arrow-down-section container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5855'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1ej6qjz-41a0fe8231844d6b4da43127157dbd2d sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" id=\"style-css-av-1ej6qjz-41a0fe8231844d6b4da43127157dbd2d\">\n#top .flex_column.av-1ej6qjz-41a0fe8231844d6b4da43127157dbd2d{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-1ej6qjz-41a0fe8231844d6b4da43127157dbd2d av_one_fifth  avia-builder-el-5  el_before_av_one_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><style type=\"text\/css\" id=\"style-css-av-1cpywy7-0457c52626f5e77bf3b950a488bce607\">\n.iconbox.av-1cpywy7-0457c52626f5e77bf3b950a488bce607 .iconbox_icon{\ncolor:#ba1600;\n}\n<\/style>\n<article  class=\"iconbox iconbox_left av-1cpywy7-0457c52626f5e77bf3b950a488bce607  avia-builder-el-6  avia-builder-el-no-sibling  \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title  '  itemprop=\"headline\" >Segmenttiefe<\/h3><\/header><div class='iconbox_content_container  '  itemprop=\"text\" ><p>A few categories have already resulted in a large number of different segments.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" id=\"style-css-av-1b653jz-0a035d06e4484410278ea0d44c268e55\">\n#top .flex_column.av-1b653jz-0a035d06e4484410278ea0d44c268e55{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-1b653jz-0a035d06e4484410278ea0d44c268e55 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><div  class=\"avia-animated-number av-1906dvz-c4946caa174648bdde763f3f6ade0a07 av-force-default-color avia_animate_when_visible  avia-builder-el-8  avia-builder-el-no-sibling  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"5\" data-start_from=\"0\">5<\/span><span class=\"avia-no-number\"> x<\/span><\/strong><div class=\"avia-animated-number-content\"><p>customer size<\/p>\n<\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" id=\"style-css-av-17wi24v-8b4b1b4367db960a5f4e07bdea03339a\">\n#top .flex_column.av-17wi24v-8b4b1b4367db960a5f4e07bdea03339a{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-17wi24v-8b4b1b4367db960a5f4e07bdea03339a av_one_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><div  class=\"avia-animated-number av-16yomz3-ef15999633cc3c916fd89cf8e2350ffc av-force-default-color avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"3\" data-start_from=\"0\">3<\/span><span class=\"avia-no-number\"> x <\/span><\/strong><div class=\"avia-animated-number-content\"><p>Purchasing power class<\/p>\n<\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" id=\"style-css-av-156lbpb-4b5efb6366b5eed4d9ecc7bb48eec123\">\n#top .flex_column.av-156lbpb-4b5efb6366b5eed4d9ecc7bb48eec123{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-156lbpb-4b5efb6366b5eed4d9ecc7bb48eec123 av_one_fifth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><div  class=\"avia-animated-number av-139gwdb-0a848ad2798314b624971a6e4a2e33f7 av-force-default-color avia_animate_when_visible  avia-builder-el-12  avia-builder-el-no-sibling  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"10\" data-start_from=\"0\">10<\/span><span class=\"avia-no-number\"> x<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Branche<\/p>\n<\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" id=\"style-css-av-10ybi0v-5826b0de12c14d9fbc1f3d1db9d90e83\">\n#top .flex_column.av-10ybi0v-5826b0de12c14d9fbc1f3d1db9d90e83{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-10ybi0v-5826b0de12c14d9fbc1f3d1db9d90e83 av_one_fifth  avia-builder-el-13  el_after_av_one_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><style type=\"text\/css\" id=\"style-css-av-z01a27-0834517a40e37d388a1fa80777a4259b\">\n.avia-animated-number.av-z01a27-0834517a40e37d388a1fa80777a4259b{\ncolor:#ffffff !important;\n}\n.avia-animated-number.av-z01a27-0834517a40e37d388a1fa80777a4259b .avia-animated-number-title{\nfont-size:44px;\n}\n.avia-animated-number.av-z01a27-0834517a40e37d388a1fa80777a4259b .avia-animated-number-content{\nfont-size:17px;\n}\n<\/style>\n<div  class=\"avia-animated-number av-z01a27-0834517a40e37d388a1fa80777a4259b av-force-default-color avia_animate_when_visible  avia-builder-el-14  avia-builder-el-no-sibling  Corv-BG avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"150\" data-start_from=\"0\">150<\/span><span class=\"avia-no-number\"> x<\/span><\/strong><div class=\"avia-animated-number-content\"><p>SEGMENTS<\/p>\n<\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-15  el_after_av_section  el_before_av_layout_row  submenu-not-first container_wrap fullsize'  >\n<div class=\"flex_cell no_margin av_one_half  avia-builder-el-16  el_before_av_cell_one_half  avia-builder-el-first   \"  style='height:450px; min-height:450px;background:url(https:\/\/corvendor.com\/wp-content\/uploads\/V1_Segments-Aim.jpg) top left no-repeat scroll; vertical-align:top; padding:30px; ' ><div class='flex_cell_inner' ><\/div><\/div><div class=\"flex_cell no_margin av_one_half  avia-builder-el-17  el_after_av_cell_one_half  avia-builder-el-last   \"  style='height:450px; min-height:450px;background:url(https:\/\/corvendor.com\/wp-content\/uploads\/V1_Segments-Campaign.jpg) top left no-repeat scroll; vertical-align:top; padding:30px; ' ><div class='flex_cell_inner' ><\/div><\/div>\n<\/div><\/p>\n<div id='av-layout-grid-2'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-18  el_after_av_layout_row  el_before_av_layout_row  submenu-not-first container_wrap fullsize'  >\n<div class=\"flex_cell no_margin av_one_half  avia-builder-el-19  el_before_av_cell_one_half  avia-builder-el-first   \"  style='vertical-align:top; padding:120px; ' ><div class='flex_cell_inner' ><p>\n<style type=\"text\/css\" id=\"style-css-av-p2o9mn-d1134cd2f3769c137a42321f4fc409e6\">\n#top .av-special-heading.av-p2o9mn-d1134cd2f3769c137a42321f4fc409e6{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-p2o9mn-d1134cd2f3769c137a42321f4fc409e6 av-special-heading-h3  avia-builder-el-20  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Situation<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Trying to acquire new customers has the following challenges:<\/p>\n<ul>\n<li>The buyers are becoming increasingly discerning and selective thanks to the abundance information available through many channels.<\/li>\n<li>A typical campaign focuses on a targeted set of accounts and delivers personalized content.<\/li>\n<li>More staff is required to successfully overcome the challenges of target selection and content creation.<\/li>\n<\/ul>\n<\/div><\/section><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_half  avia-builder-el-22  el_after_av_cell_one_half  avia-builder-el-last   \"  style='vertical-align:top; padding:120px; ' ><div class='flex_cell_inner' ><p>\n<style type=\"text\/css\" id=\"style-css-av-20n0bj-a5bf0691f1d30143454fa9c5ab535789\">\n#top .av-special-heading.av-20n0bj-a5bf0691f1d30143454fa9c5ab535789{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-20n0bj-a5bf0691f1d30143454fa9c5ab535789 av-special-heading-h3  avia-builder-el-23  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Campaigns<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Campaigns start by inquiring which target accounts to address. We differentiate between two scenarios:<\/p>\n<ul>\n<li>Broad-based campaigns: Follow-up of nurtured accounts after driving awareness, i.e. casting a wide net across defined market segments<\/li>\n<li>Account-based campaigns: targeting individual accounts as a compound selection between marketing and sales enriched with company data based on research.<\/li>\n<\/ul>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='av-layout-grid-3'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-25  el_after_av_layout_row  avia-builder-el-last  submenu-not-first container_wrap fullsize'  >\n<div class=\"flex_cell no_margin av_one_third  avia-builder-el-26  el_before_av_cell_one_third  avia-builder-el-first   \"  style='vertical-align:top; padding:70px; background-color:#f1f1f1; ' ><div class='flex_cell_inner' ><p>\n<style type=\"text\/css\" id=\"style-css-av-efk1kf-b94f2381f2c9c0ff91976c5ee3ea110c\">\n#top .av-special-heading.av-efk1kf-b94f2381f2c9c0ff91976c5ee3ea110c{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-efk1kf-b94f2381f2c9c0ff91976c5ee3ea110c av-special-heading-h3  avia-builder-el-27  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Selection<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The selection process starts with a general description of your audience.\u00a0 This can include private companies which have been growing more than 12% in revenue during the past 3 years or you could be addressing hospitals with over 250 beds.<\/p>\n<p>You should begin by checking your own in-house data to review the customer segmentation which you have identified as the primary one.<\/p>\n<h3><\/h3>\n<\/div><\/section><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_third  avia-builder-el-29  el_after_av_cell_one_third  el_before_av_cell_one_third   \"  style='vertical-align:top; padding:70px; background-color:#e4e4e4; ' ><div class='flex_cell_inner' ><p>\n<style type=\"text\/css\" id=\"style-css-av-8jw0kv-f03fd9c00bb901e4c7a304bc96bf6c2d\">\n#top .av-special-heading.av-8jw0kv-f03fd9c00bb901e4c7a304bc96bf6c2d{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-8jw0kv-f03fd9c00bb901e4c7a304bc96bf6c2d av-special-heading-h3  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Classification<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The review should provide an initial classification (internal attributes). Classes may include:<\/p>\n<ul>\n<li>Purchase History for various products, solutions and services<\/li>\n<li>Established buyer status such as buying, lapsed, prospect<\/li>\n<li>Engagement history (Social Media visits, webinars, events)<\/li>\n<li>Strategic importance<\/li>\n<li>Established status along the customer journey<\/li>\n<\/ul>\n<\/div><\/section><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_third  avia-builder-el-32  el_after_av_cell_one_third  avia-builder-el-last   \"  style='vertical-align:top; padding:70px; background-color:#d7d7d7; ' ><div class='flex_cell_inner' ><p>\n<style type=\"text\/css\" id=\"style-css-av-42mrdr-c91ecc560b1d634b16f250372442c859\">\n#top .av-special-heading.av-42mrdr-c91ecc560b1d634b16f250372442c859{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-42mrdr-c91ecc560b1d634b16f250372442c859 av-special-heading-h3  avia-builder-el-33  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Segmentation<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Your in-house data may indicate customer segmentation such as:<\/p>\n<ul>\n<li>Vertical industry at various levels of precision (SIC codes)<\/li>\n<li>Company size: number of employees, revenue, margins<\/li>\n<li>Financial health<\/li>\n<li>Calculated buying power for your offerings<\/li>\n<\/ul>\n<h3><\/h3>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Segmentation by vertical markets, company size and buying power<\/p>\n","protected":false},"featured_media":5015,"comment_status":"open","ping_status":"closed","template":"","tags":[500,499,501,498],"portfolio_entries":[38],"class_list":["post-5855","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-abm-2","tag-classification-2","tag-selection-2","tag-taxonomie-2","portfolio_entries-leistungen-en"],"_links":{"self":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/comments?post=5855"}],"version-history":[{"count":2,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5855\/revisions"}],"predecessor-version":[{"id":7752,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio\/5855\/revisions\/7752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media\/5015"}],"wp:attachment":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media?parent=5855"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/tags?post=5855"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/portfolio_entries?post=5855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}