{"id":6947,"date":"2018-06-26T14:54:11","date_gmt":"2018-06-26T12:54:11","guid":{"rendered":"https:\/\/corvendor.com\/?p=6947"},"modified":"2018-07-13T13:32:53","modified_gmt":"2018-07-13T11:32:53","slug":"digital-transformation","status":"publish","type":"post","link":"https:\/\/corvendor.com\/en\/digital-transformation\/","title":{"rendered":"Digital Transformation"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-hq7jk3-650ec83aa51b9a1f666f5dbe55601741\">\n#top .flex_column.av-hq7jk3-650ec83aa51b9a1f666f5dbe55601741{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div class='flex_column av-hq7jk3-650ec83aa51b9a1f666f5dbe55601741 av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">Digital Transformation &#8211; Major Challenge and Opportunity<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-fkw6xv-a3e1fbd5a6a21354e18c33dca09dfdda\">\n#top .flex_column.av-fkw6xv-a3e1fbd5a6a21354e18c33dca09dfdda{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-fkw6xv-a3e1fbd5a6a21354e18c33dca09dfdda av_one_half  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Not so long ago, the 9th Dialogum Customer Experience Management <a href=\"https:\/\/myalbum.com\/album\/fnfm3SNYfBM5\">Summit<\/a> took place in Frankfurt. Topic of this year\u2019s summit was how the progression of the digital transformation has shaped a company\u2019s customer management as well as the customer experience.<\/p>\n<p>\u200bThe <a href=\"https:\/\/corvendor.com\/en\/about-corvendor\/\">Corvendor team<\/a> (Reiner R\u00fcbel, Marketing Expert, <a href=\"http:\/\/people.kmi.open.ac.uk\/stefan\/\">Dr. Stefan R\u00fcger<\/a>, Professor of Multimedia and Information Systems and Achim Vetter, expert for Buying Centers) had the chance to discuss solutions and strategies for an effective digital transformation with 40 managers of major German and international companies a workshop.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" id=\"style-css-av-dna6w3-c8451bdb9e46dcc8da6ef1983b6aca51\">\n#top .flex_column.av-dna6w3-c8451bdb9e46dcc8da6ef1983b6aca51{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-dna6w3-c8451bdb9e46dcc8da6ef1983b6aca51 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" id=\"style-css-av-jivoph29-3c91fb0daba6d0bc066705e38766ea66\">\n.avia-image-container.av-jivoph29-3c91fb0daba6d0bc066705e38766ea66 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jivoph29-3c91fb0daba6d0bc066705e38766ea66 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6968 avia-img-lazy-loading-not-6968 avia_image' src=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_249_Joppen-300x295.jpg\" alt='Prof. Dr. Stefan R\u00fcger beim Dialogum Customer Experience Management Summit 2018' title='Prof. Dr. Stefan R\u00fcger Corvendor'  height=\"295\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_249_Joppen.jpg 300w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_249_Joppen-80x80.jpg 80w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_249_Joppen-36x36.jpg 36w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" id=\"style-css-av-d3itbn-097fb3c2f912833e109b42fba0b06664\">\n#top .flex_column.av-d3itbn-097fb3c2f912833e109b42fba0b06664{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-d3itbn-097fb3c2f912833e109b42fba0b06664 av_one_full  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Terms like <a href=\"https:\/\/www.iotforall.com\/iot-big-data-digital-transformation-examples\/\">Big Data, Internet of Things (IoT), Machine Learning, Cloud Computing, Blockchain<\/a> are terms most of us are familiar with and are phenomena that characterize the so called \u201cdigitalization\u201d.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-abqcmb-c941105f3cbe3b18502c7aded842e20c\">\n#top .flex_column.av-abqcmb-c941105f3cbe3b18502c7aded842e20c{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-abqcmb-c941105f3cbe3b18502c7aded842e20c av_one_half  avia-builder-el-8  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" id=\"style-css-av-jivote3a-ed4cb0f3ecc23567027bac83dbf703f7\">\n.avia-image-container.av-jivote3a-ed4cb0f3ecc23567027bac83dbf703f7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jivote3a-ed4cb0f3ecc23567027bac83dbf703f7 av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6970 avia-img-lazy-loading-not-6970 avia_image' src=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-300x200.jpg\" alt='Achim Vetter beim Dialogum Customer Experience Management Summit 2018' title='Achim Vetter Corvendor GmbH'  height=\"200\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-300x200.jpg 300w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-768x511.jpg 768w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-1030x685.jpg 1030w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-1500x998.jpg 1500w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-705x469.jpg 705w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_315_Joppen-450x299.jpg 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-8h937n-265a85eedc62887cd9962f12d422f92f\">\n#top .flex_column.av-8h937n-265a85eedc62887cd9962f12d422f92f{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-8h937n-265a85eedc62887cd9962f12d422f92f av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>&#8220;Big Data and AI applied to data which are gained by means of digital marketing are a good start. For organizations to be successful in transforming to a digital enterprise, there is a need to introduce cultural changes and implement new processes\u201d. After talking to many companies at the Dialogum Customer Experience Management Summit and assessing customer needs, the Corvendor team takes this statement away as a key learning.<\/p>\n<p>\u200bOut-of-date CMS systems or the lack of an online presence as well as the lack of e-commerce platforms can pose a <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/in\/Documents\/risk\/in-ra-managing-risk-in-digital-transformation-1-noexp.pdf\">major risk<\/a> to every business.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-7zvns3-0a7c480f5f1be211c8f077c70de756ba\">\n#top .flex_column.av-7zvns3-0a7c480f5f1be211c8f077c70de756ba{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-7zvns3-0a7c480f5f1be211c8f077c70de756ba av_one_full  avia-builder-el-12  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>However, digital transformation done right can create unique market opportunities and make businesses more profitable and efficient. Real world examples for successful digital transformations as well as the utilization of new technologies to reach consumers can be found in many different industries.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-68cpj7-e55145a0c70261a94fc57273ebf19d4c\">\n#top .flex_column.av-68cpj7-e55145a0c70261a94fc57273ebf19d4c{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-68cpj7-e55145a0c70261a94fc57273ebf19d4c av_one_half  avia-builder-el-14  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>With the fast-paced progression and <a href=\"https:\/\/enterprisersproject.com\/what-is-digital-transformation\">implementation of digital technology<\/a> in all areas of human society, managers these days are challenged to fundamentally alter most areas of their business processes to successfully deliver their goods or service to the consumer.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-4q7js3-c626b0dbb25683aa2cd154df87f1c368\">\n#top .flex_column.av-4q7js3-c626b0dbb25683aa2cd154df87f1c368{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-4q7js3-c626b0dbb25683aa2cd154df87f1c368 av_one_half  avia-builder-el-16  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" id=\"style-css-av-jivoze3p-78fd71c09a5752d735b80a2c2bfffec5\">\n.avia-image-container.av-jivoze3p-78fd71c09a5752d735b80a2c2bfffec5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jivoze3p-78fd71c09a5752d735b80a2c2bfffec5 av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6972 avia-img-lazy-loading-not-6972 avia_image' src=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-300x200.jpg\" alt='Reiner R\u00fcbel beim Dialogum Customer Experience Management Summit 2018' title='Reiner R\u00fcbel Corvendor GmbH'  height=\"200\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-300x200.jpg 300w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-768x511.jpg 768w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-1030x685.jpg 1030w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-1500x998.jpg 1500w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-705x469.jpg 705w, https:\/\/corvendor.com\/wp-content\/uploads\/2921_316_Joppen-450x299.jpg 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" id=\"style-css-av-2ibe43-3d86e401acea5df10b367f955cdca613\">\n#top .flex_column.av-2ibe43-3d86e401acea5df10b367f955cdca613{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-2ibe43-3d86e401acea5df10b367f955cdca613 av_one_full  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding column-top-margin'   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Image Credit: \u00a0With kind approval from <a href=\"https:\/\/www.dialogum.de\/\">Dialogum GmbH<\/a>, <a href=\"https:\/\/myalbum.com\/album\/fnfm3SNYfBM5\">https:\/\/myalbum.com\/album\/fnfm3SNYfBM5<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-6947","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/posts\/6947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/comments?post=6947"}],"version-history":[{"count":3,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/posts\/6947\/revisions"}],"predecessor-version":[{"id":7571,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/posts\/6947\/revisions\/7571"}],"wp:attachment":[{"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/media?parent=6947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/categories?post=6947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvendor.com\/en\/wp-json\/wp\/v2\/tags?post=6947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}