Project experience
Plan campaigns and sales pipeline
Connect budget and customer selection to expected leads and sales pipeline — and work backward from a pipeline target. An example from project experience.
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Applications and insights
Concrete business questions, possible solutions, and experience from implementation. Find a starting point that fits your goal.
Project experience shows concrete work from practice. Applications describe possible uses; practical guides explain decisions and implementation. Each article identifies whether its example comes from a client project, earlier employment, or a prototype.
4 articles
Project experience
Put risk data to work in premium calculations
How Corvendor developed an online portal that enabled an insurer's distribution partners to use local risk information in premium calculations.
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Project experience
Select customers and identify what to discuss
From project experience: how sales history, external information, and industry benchmarks supported account selection and relevant conversation topics—with feedback for the next round.
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Project experience
Give pricing decisions a shared foundation
An experience from Reiner's earlier employment: shared market and inventory information changed the pricing discussion between Sales and Product Marketing.
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