Ex­ec­u­tive Dash­board Re­port­ing starts with week­ly progress: num­ber of tar­gets in­clud­ed in the cam­paign, e.g. mailed, took part in a we­bi­nar, vis­it­ed an event or where called by tele­mar­ket­ing.

From the num­ber of mem­bers and their de­vel­op­ment as far as next step de­rive con­ver­sion rate KPIs.  Ex­am­ple: num­ber of in­di­vid­u­als who opened a mail and asked for more in­for­ma­tion of com­pa­nies which re­spond­ed with yes, we have a project dur­ing a tele­mar­ket­ing ac­tiv­i­ty.

We help you cre­ate and un­der­stand ef­fec­tive ex­ec­u­tive dash­board re­port­ing met­rics. What re­sults are worth mea­sur­ing and how to get the most from them.

Tra­di­tion­al fun­nel based re­port­ing rely on mea­sure­ments like cost per lead, and lead to sale to con­ver­sion rates. By un­der­stand­ing the buy­ers jour­ney, we can map where they are in the fun­nel, cre­at­ing ob­jec­tives to keep the prospect mov­ing along, stage by stage, pro­vid­ing clear steps and in­for­ma­tion for them to take to ul­ti­mate­ly be­come cus­tomers.

Con­tent first re­port­ing, ap­ply­ing a va­ri­ety of re­port­ing tools, in­clud­ing;

• EXCEL
• Be­spoke mo­bile and web apps
• CRM built-in dash­boards like Sales­force and,
• Dash­board ap­pli­ca­tions like Python